First, my apologies for getting back late to some of you. I've been traveling on business for five out of the last six weeks. But I need your help - quick.
I'm in the middle of negotiations that involve multiple competitors bidding for a project. It is analogous to a game of hold'em, with a twist. Suppose the potential client is the dealer. The different competitors are the players. The chips are your margin. You turn the river and find a joker (in this case a new business requirement that is expensive or risky). You don't have a lot of chips left. The other players, who have different stacks, are willing to keep playing. The value of the joker is unclear. How would you play? (Don't get technical - this is about strategy.)
I'm risk-adverse. If I don't know the value of the joker, I assume it has the least value possible. Better to lose out on a lucrative deal than to get involved with one and lose your shirt because of an unknown variable.
JMHO.